Dana started her career in the publishing industry while working in radio promotions and record label publicity in her hometown of Austin, Texas. She soon ventured to Los Angeles where she handled A-List celebrities and musicians (Neil Diamond, Tony Bennett, Motley Crue), red carpet movie premieres, celebrity authors (Tom Wolfe, Jackie Collins, James Patterson) and national brand campaigns such as Candie’s Shoes.
After moving back to Austin, Dana found her passion in the tech PR agency life before establishing Buzz Public Relations in 2006 to work with high-growth B2B and B2C startups and fast-scaling companies in the tech sector. She quickly realized clients would be better served if she could build relationships with a select few and be part of the team.
You won’t find cookie-cutter solutions around here. And Dana won’t be trotting out the dogs and ponies in an attempt to impress you with flashy objects or padded fees. There’s no time for that. What she does have time for is to help you tell your story.
From product launches to thought leadership, Dana’s customized go-to-market communications programs are designed to heighten brand visibility, supercharge brand awareness, grow share of voice and establish market differentiation that disrupts the status quo.
Dana goes beyond just PR. She marries the go-to-market elements that make PR/communications programs successful. She’s a stickler for measurement and aims to contribute to sales and marketing funnels. Her knack in transforming the complex into attention-getting storylines, and her straight-shooter style and quick pivots, are why her clients stick around.
A go-to-market strategy’s success relies on all its moving parts working in harmony—and communication is what makes these moving parts come alive. From crafting the right message to aligning internal stakeholders, getting it right the first time accelerates the path to market success.
While landing lots of press coverage is all well and good, garnering coverage for the sake of it isn’t. Building a powerful, KPI-driven integrated PR/communications strategy puts you in the driver’s seat to control quality over quantity outcomes, and all that comes with it.
Words cleverly strung together do not a message make. Go-to-market messaging is fundamental. It directly showcases how you’re different. It influences how stakeholders perceive the value of your brand, how your sales team prospects and how well your PR and marketing campaigns perform. Without it you risk market confusion, skewed perception and a full disconnect on why you’re even here.
Whether you need to brainstorm an idea, seek a gut-check on your existing go-to-market programs or are simply just looking for validation and peace of mind — as your trusted partner, you’ll get the white glove service to help you move the needle.
Houston-based startup, STATcard, recognized the need to redefine its market message & overhaul its website to reflect new market position to raise brand awareness and drive users.
Led BigC’s B2B ecommerce GTM program to amplify growth and market share through a series of GTM B2B product launches designed to drive momentum over the course of a year.
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San Antonio-based ReactorNet gains insight into product offering through messaging and positioning development for successful company launch.
Words cleverly strung together do not a message make. To cut through the background hum, messaging development as a communications tool —in all its forms—must reflect the passion you feel for your brand. And it must also speak to your audiences with value. The world is complex enough as it is. Why leave people asking “what does this all mean?”
