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Passion. Experience. Results.

Global Communications & PR | Go-to-Market Strategy | Thought Leadership | Trusted Advisor

Dana started her career in the publishing industry while working in radio promotions and record label publicity in her hometown of Austin, Texas. She soon ventured to Los Angeles where she handled A-List celebrities and musicians (Neil Diamond, Tony Bennett, Motley Crue), red carpet movie premieres, celebrity authors (Tom Wolfe, Jackie Collins, James Patterson) and national brand campaigns such as Candie’s Shoes.

After moving back to Austin, Dana found her passion in the tech PR agency life before establishing Buzz Public Relations in 2006 to work with high-growth B2B and B2C startups and fast-scaling companies in the tech sector. She quickly realized clients would be better served if she could build relationships with a select few and be part of the team.

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Reach the People Who Need
to Know and Drive Action.

Your brand deserves more than just PR. It deserves a platform.

You won’t find cookie-cutter solutions around here. And Dana won’t be trotting out the dogs and ponies in an attempt to impress you with flashy objects or padded fees. There’s no time for that. What she does have time for is to help you tell your story.

From product launches to thought leadership, Dana’s customized go-to-market communications programs are designed to heighten brand visibility, supercharge brand awareness, grow share of voice and establish market differentiation that disrupts the status quo.

Dana goes beyond just PR. She marries the go-to-market elements that make PR/communications programs successful. She’s a stickler for measurement and aims to contribute to sales and marketing funnels. Her knack in transforming the complex into attention-getting storylines, and her straight-shooter style and quick pivots, are why her clients stick around.

Go-to Market Strategy

A go-to-market strategy’s success relies on all its moving parts working in harmony—and communication is what makes these moving parts come alive. From crafting the right message to aligning internal stakeholders, getting it right the first time accelerates the path to market success.

  • Product and company launches
  • Market expansion & new market entry
  • Rebranding
  • Merger & Acquisition & IPO

Public Relations & Communications

While landing lots of press coverage is all well and good, garnering coverage for the sake of it isn’t. Building a powerful, KPI-driven integrated PR/communications strategy puts you in the driver’s seat to control quality over quantity outcomes, and all that comes with it.

  • Thought leadership & executive communications

  • Speaking & awards
  • Industry events
  • Press release development
  • Crisis communications

Messaging & Positioning

Words cleverly strung together do not a message make. Go-to-market messaging is fundamental. It directly showcases how you’re different. It influences how stakeholders perceive the value of your brand, how your sales team prospects and how well your PR and marketing campaigns perform. Without it you risk market confusion, skewed perception and a full disconnect on why you’re even here.

  • Narrative-based messaging framework development
  • Product marketing & key differentiation
  • Value propositions & competitive positioning
brand narratives

Advisory Services

Whether you need to brainstorm an idea, seek a gut-check on your existing go-to-market programs or are simply just looking for validation and peace of mind — as your trusted partner, you’ll get the white glove service to help you move the needle.

  • Hourly charge

  • On-demand
  • Dedicated support
  • Project-based support

Success Stories & Impact

Trusted by brands that get it.

  • STATcard

    Houston-based startup, STATcard, recognized the need to redefine its market message & overhaul its website to reflect new market position to raise brand awareness and drive users.

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  • B2B Ecommerce GTM – BigCommerce

    Led BigC’s B2B ecommerce GTM program to amplify growth and market share through a series of GTM B2B product launches designed to drive momentum over the course of a year.

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  • Courtney’s Catering

    Defining a company’s identity and unique branding outside the auspices of a supportive parent company can be challenging. Here’s how one Austin company made it happen.

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  • Category Creation – Uplogix, Inc.

    Changing perception of a company product offering among influencers, coupled with establishing a new market category, is no easy feat for most emerging startups. Here’s how one Austin startup defied the odds.

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  • Messaging & Positioning – ReactorNet

    San Antonio-based ReactorNet gains insight into product offering through messaging and positioning development for successful company launch.

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What they’re saying…

  • “Dana is probably the single best consultant that I have ever hired to help The HT Group (formerly HT Staffing). She is driven and puts that drive to work for you. If you are looking for someone to help you maximize your public relations/social media/web presence, Dana is the one. I could not be more impressed with the service that we have received from Dana and her team.”

    Mark Turpin
    CEO/Founding Partner, The HT Group
  • “We brought Dana’s team on to help us strategize and implement on building the market momentum around OpenSymmetry and the sales performance management industry including: content development, online community management & global public relations. Dana brought a great level of professionalism, expertise and creative approach to helping drive results. She is very performance driven and honest in her approach. I thoroughly enjoyed her energy and tenacity to stay on task as well as challenge and bring new ideas. As a result of working with her our marketing team has met and exceeded all goals as an organization with her support.”

    Laura Roach
    Former SVP, OpenSymmetry
  • “Dana is a complete powerhouse. Dana, and her team, saved my start-up company with a complete messaging and website overhaul. Dana does an outstanding job with getting the content right the first time – every time! Her ability to encapsulate my ideas into a clear concise manner that ultimately captures my client’s thoughts and emotions is unparalleled. She is fastidious in her approach to the details on any given project. I highly recommend Dana as she is an absolute pleasure to work with.”

    Adrian Smith, Founder STATcard
    Founder, STATcard
  • “When it comes to strategy and marketing, Dana’s skills are truly amazing. Her advice seems so natural and intuitive, and what she brought to light in my company were things that we truly needed to see. She’s an incredible resource that I highly recommend, and will use again.”

    Mark Dowling, Courtney’s Catering
    Owner/Chef, Courtney's Catering
  • “We truly enjoyed working with Dana. She immediately added value to our company. She evaluated how we were doing things, recommended changes, and followed-through with action items until we had an established marketing framework. I would recommend her without hesitation to anyone seeking a detail-oriented marketing consultant who not only follows through but will also push you reach for greater goals.”

    Anthony Kylitis, ReactorNet
    Former Co-Founder/VP of Marketing, ReactorNet
  • “Dana is an ideal business professional. She combines deep subject matter expertise with unbelievable personal and relationship skills. I recommend her to anyone in need of a PR/publicity professional and consider her a close and trusted colleague.”

    Gordon Daugherty, Investor/VC
    Startup Advisor, Investor, VC
  • “I highly recommend Dana for any communications/public relations project. She has a wealth of knowledge, as well as the experience and contacts needed to make any project a success. She understands strategic business objectives and easily translates those to measurable PR objectives and tactics.”

    Laurie Coffin, CMO
    Former CMO, Percona; former VP of Marketing, Blue Coat Systems
  • “I’ve worked with Dana for a number of years in multiple B2B client relationships across a variety of industries. She brings her A-game every time. Dana passionately manages cross functional teams to guide the strategic marketing direction while not losing sight of the day-to-day initiatives that otherwise might fall through the cracks. Bottomline: Dana gets results.”

    Cari Holbrook, A La Mode Creative, Inc.
    President/Founder, A La Mode Creative, Inc.
  • "Dana's grasp of modern PR & Communications puts her far and above anyone else I have ever worked with in this industry or any other. Dana is fearless, hyper-focused, honest and a pure pleasure to work with and be around."

    Tony Capetola, Feedonomics
    Strategic GTM BigCommerce, Feedonomics, Makeswift
  • "Dana's expertise and leadership were instrumental in successfully launching and driving visibility for our partnerships with Google, Meta, TikTok, Microsoft, and Amazon. Her ability to collaborate effectively with our GTM teams was critical in ensuring seamless execution and impactful communications across these high-profile partnerships. Dana consistently demonstrated strategic vision, professionalism, and a keen understanding of how to build meaningful relationships that drive results."

    Sharon Gee, Feedonomics
    SVP Sales & Partnerships, Feedonomics (a BigCommerce subsidiary)
  • “Dana has been an amazing partner to us and was instrumental in getting our marketing efforts off the ground. She has been very flexible in working with the instability of an early-stage startup. Her experience and knowledge are very evident to everyone that works with her but what I admire most is her ability to communicate clearly and concisely how things need to be done and why. In my time working with Dana, I’ve learned a lot from her and would recommend her to anyone without hesitation.”

    Akhil Kamalakar
    Former Director of Marketing, Tenovos

The Buzz…

How to Communicate Effectively by Keeping it Simple

Words cleverly strung together do not a message make. To cut through the background hum, messaging development as a communications tool —in all its forms—must reflect the passion you feel for your brand. And it must also speak to your audiences with value. The world is complex enough as it is. Why leave people asking “what does this all mean?”

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Ready to chat about how we can reach your goals together?

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