Situation

Amplify BigC’s B2B growth and market share through a series of GTM B2B product launches designed to drive momentum over the course of a year

Task

Strategically leveraged data from company B2B Buyer report + B2B industry and partner events as GTM backdrops–tapping company & partner spokespersons coupled with customers for media/analyst interviews

Action

Draft press release, develop messaging & narratives, contributed content, cross-functional collaboration w/GTM team and customers, craft pitch, manage PR agency in pitching to arrange pre- and in-person interviews, SLT & ELT presentation of results

Global Results – Exceeded KPls

Collectively secured: 30 spox interviews | 8 customer interviews | 48 tier 1 features | 25% global B2B tier 1 SOV

7 customer features | 4 contributed bylines | 5 new B2B tier 1 media relationships established

17 MQLs generated w/6 converting to SQLs

Press Release Samples

• BigCommerce Supports Boxeur des Rues’ Shift to Headless Commerce for Improved Customer Experience and Business Growth
• Omnichannel Presence and Diverse Consumer Shopping Habits Drive Home, Garden and Furniture Brands to Embrace Innovation, BigCommerce Report Reveals
• BigCommerce Announces 2024 Customer Award Winners
• BigCommerce with Amblique Fires up Growth for Barbeques Galore with Launch of New B2B Storefront
• BigCommerce Scores 24/24 Total Medals in 2024 Paradigm B2B Combine Midmarket and Enterprise Editions for Second Consecutive Year