Messaging Development | Startups | Small Businesses

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Messaging + Positioning Development

Messaging development is the most fundamental component to communicating your brand effectively to demonstrate value, establish market position and truly define how you’re helping customers solve their problem. Consistency matters, and without it you risk market confusion, skewed perception, and a disconnect from all targeted audiences.

We take the steps to collaboratively build a narrative messaging and positioning framework that will not only serve as a company-wide blueprint of what you offer and what sets you apart, but will also help you tell your story authentically and with consistency.

Our messaging process is pragmatic, yet flexible

Assess

Gather and analyze all existing messaging deliverables and market research data to gain understanding of how assets are currently positioned.

Discover

Conduct collaborative in-person discovery sessions with key company executives across departments to capture broader viewpoints and perceptions that will be defined to ensure concise and consistent messaging during the development phase.

Develop

Story-form messaging framework is developed in sections to identify exactly where the project stands at any particular point in time and what remains to be completed—ensuring the process stays on track and on time.

Review

Collectively review initial draft for updates and changes prior to internal approval processes.

Deliver

Final messaging framework is delivered which can be leveraged across internal and external communication avenues, and continually evolved over time as your business progresses.

BuzzPR also develops web copy and provides website design & development coupled with organic SEO for WordPress platforms as part of our messaging and positioning services. Whether you have an existing site requiring a redesign or need a new build, we work in tandem to develop the right web copy that clearly delivers your message and drives call-to-action.

Read how Houston-based sales recruiting service provider STATcard partnered with us to redefine its market message and redesign its website to drive users to join its services.