Market research is a fundamental first step when starting a business. The same holds true for message development that includes value propositions and positioning statements. Yet so many businesses don’t have a messaging framework in place to use as a guideline. If you don’t do your research—assumptions and guesswork will fail the process—if not the [...]
Content Marketing Basics Good content that is educational, useful and adds value are key factors to attracting audiences to learn more about your product or service and how it helps solves their problem. A concerning 38 percent of Content Marketers have a documented content strategy in place, according to research from the Content Marketing Institute. [...]
If you’re like nearly 90 percent of today’s digital marketers, you’re prioritizing around content marketing this year. You also know content marketing today requires engaging, rich, personalized campaigns to cut through the clutter. You might even work with some of the most brilliant digital marketing masterminds to create perfectly targeted campaigns. But that’s only half [...]
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Inbound Marketing Best Practices Having inbound marketing best practices under your belt can turn 'strangers' into customers. As shared my blog post last month, inbound marketing is all about the customer finding you. How? By pushing useful, relatable and informative content they want to see that helps meet their needs when looking for a solution [...]
Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]
By LuAnn Glowacz, Owner, WordCove As you consider adding or enhancing a blogging program for your business, you’re likely faced with several uncertainties and, unfortunately, just as many so-called “experts” who take a my-way-or-the-highway approach with their advice. Here’s the truth. Do my blog posts need to be a certain length to be worthwhile? This [...]
By Tommy Landry, CEO & President, Return On Now For businesses that serve one or more local markets as their primary focus, Local SEO can make a massive impact on your foot traffic and revenue. This is why we have so many vendors who focus strictly on driving Local SEO success. Many small business owners, [...]
You've reviewed and audited your marketing communications strategy and don’t see what could be holding your business back. Yet, you recognize the dots aren’t connecting and customer interest and conversion rates are at a near halt. Perhaps your content isn’t effectively resonating, or you’re winging social media without proper training. Whatever the case may [...]