Public relations is an art of strategy, creativity, relationships and experience; and less about writing a press release and calling it a day. As a long-time PR professional, I can attest that most people don’t understand what our craft is really about—including family! I will say this—we aren’t magicians and we can’t read minds. However, [...]
Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]
Understanding and knowing what steps to take to carry out a successful small business PR campaign can be daunting, confusing and quite overwhelming. But it doesn’t have to be. If you have messaging complete, something newsworthy to say and it is communicated in the right way, the chances of getting coverage is in your favor. Here [...]