Market research is a fundamental first step when starting a business. The same holds true for message development that includes value propositions and positioning statements. Yet so many businesses don’t have a messaging framework in place to use as a guideline. If you don’t do your research—assumptions and guesswork will fail the process—if not the [...]
Understanding and knowing what steps to take to carry out a successful small business PR campaign can be daunting, confusing and quite overwhelming. But it doesn’t have to be. If you have messaging complete, something newsworthy to say and it is communicated in the right way, the chances of getting coverage is in your favor. Here [...]
One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]